#Big mac moon song license

McDonald's is not the only company glancing backward for inspiration. 'We knew there were a lot of consumers out there that would remember the chant, but we also felt like the younger audience was familiar with it, and we wanted them to give us a contemporary version,' said Jaime Guerrero, account director at Tribal DDB Worldwide in Chicago, part of the DDB Worldwide unit of Omnicom, which handled the online campaign. One of the advertising agencies hired by McDonald's, DDB Worldwide, created the video component, which is available on the MySpace contest site users have been asked to provide only the soundtrack. In keeping with the austerity of today's economy, the winner won't get any cash, but his or her song will be featured in a U.S. The public has been invited to vote, and a winner will be announced Tuesday. Nevertheless, nearly 1,000 songs have been submitted, and judges have selected five finalists. Nobody had heard of a mash-up or a Web site.Д«ut this is 2008, and the McDonald's venue of choice is a social networking site geared to people who were not yet born in 1974.

#Big mac moon song license

In 1974, people were busy following the downfall of President Richard Nixon and tracking whether it was an 'odd' day or an 'even' day to buy gasoline, under a rationing system based on auto license plate numbers. Of course, there are also huge differences between today's world and the one that existed when the jingle hit the air. 'Big Mac is just an iconic product for us, and it is a customer favorite,' she said.

The contest, she said, was dreamed up in the spirit of summer fun and the hamburger's birthday. 'That might be coincidental - unhappily, maybe, but coincidental,' said Marlena Peleo-Lazar, chief creative officer for McDonald's USA. The official reason is the 40th anniversary of the Big Mac, which is this year, but the then-and-now cultural similarities are not entirely lost on the company. consumers to write their own songs using the exact words of the jingle, and submit them to a contest on. Now it is 2008, and McDonald's is reviving its tune. McDonald's introduced a spirit-lifting jingle: 'Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun.' gasoline prices were high, inflation was rampant, and an unpopular Republican occupied the White House.